Why a custom theme over Dawn?

Dawn is excellent for stores that fit its design vocabulary. Custom themes are worth the cost when your brand needs visual or interaction patterns Dawn cannot accommodate without heavy override work. We always recommend Dawn first.

Yes, exclusively. OS 2.0 unlocks JSON template editing, section blocks, and metafield-driven content. Legacy theme architecture is deprecated and we do not build new themes against it.

Can content editors customise the theme?

Yes. Every section ships with editable settings via the theme editor. Documentation covers the available customisations so editors operate the theme without engineering.

Will you migrate from our existing theme?

Yes, with an audit first. We need to map every customisation in the existing theme and confirm scope. Migrations from heavily customised legacy themes get a longer fixed quote.

Shopifys checkout is owned by Shopify and only Plus customers can customise it. Checkout extensions are a separate engagement for Plus customers; we scope them during discovery if applicable.

Shopify Services

Custom Shopify Theme Development

Custom Shopify theme development. Tailwind tokens, Hydrogen alternative, Liquid components, Core Web Vitals green.

Timeline: 8 to 12 weeks
Stack: Tailwind + Liquid
CWV target: All green
Handover: Documented theme

Overview

What it is.

Custom Shopify theme development for brands that need more than Dawn or a marketplace theme can offer. Tailwind design tokens, Liquid component library, AlpineJS for interactions where needed. Core Web Vitals green on top-five surfaces at launch. Most custom themes ship in 8 to 12 weeks. Hydrogen / headless Shopify builds are a separate engagement with a different scope.

What you get

Deliverables.

Custom Shopify theme on Online Store 2.0 architecture
Tailwind design tokens matched to your brand
Liquid section and block library for content editors
AlpineJS components for cart drawer, search, filters
Core Web Vitals baseline at launch
Documentation for content editors and developers
Theme installed on production with rollback option
Two weeks of post-launch engineering support

Honest limits

What it isn't.

Hydrogen / headless Shopify builds are a separate engagement
Custom apps for theme-specific functionality are quoted separately
Theme migrations from another custom theme require an audit first

Not sure if it's a fit? Email us. We'll tell you straight.

How it works

From inquiry to handover.

01
1. Discovery
Audit existing theme, define design tokens, confirm page inventory.
02
2. Foundation
Theme scaffolded with brand tokens and base components.
03
3. Build
Pages built in priority order with PR reviews.
04
4. QA + launch
Top-20 journeys QA. Performance baselined. Cutover.

Frequently asked

Questions we get from people about to book.

Why a custom theme over Dawn?: Dawn is excellent for stores that fit its design vocabulary. Custom themes are worth the cost when your brand needs visual or interaction patterns Dawn cannot accommodate without heavy override work. We always recommend Dawn first.
Online Store 2.0?: Yes, exclusively. OS 2.0 unlocks JSON template editing, section blocks, and metafield-driven content. Legacy theme architecture is deprecated and we do not build new themes against it.
Can content editors customise the theme?: Yes. Every section ships with editable settings via the theme editor. Documentation covers the available customisations so editors operate the theme without engineering.
Will you migrate from our existing theme?: Yes, with an audit first. We need to map every customisation in the existing theme and confirm scope. Migrations from heavily customised legacy themes get a longer fixed quote.
What about checkout?: Shopifys checkout is owned by Shopify and only Plus customers can customise it. Checkout extensions are a separate engagement for Plus customers; we scope them during discovery if applicable.

Ready to start?

Tell us about your project.

A member of our team reads every message. Replies within one business day. No sales call required.

See all services

Shopify Services

Custom Shopify Theme Development

Custom Shopify theme development. Tailwind tokens, Hydrogen alternative, Liquid components, Core Web Vitals green.

Timeline: 8 to 12 weeks
Stack: Tailwind + Liquid
CWV target: All green
Handover: Documented theme

Overview

What it is.

What you get

Deliverables.

Custom Shopify theme on Online Store 2.0 architecture
Tailwind design tokens matched to your brand
Liquid section and block library for content editors
AlpineJS components for cart drawer, search, filters
Core Web Vitals baseline at launch
Documentation for content editors and developers
Theme installed on production with rollback option
Two weeks of post-launch engineering support

Honest limits

What it isn't.

Hydrogen / headless Shopify builds are a separate engagement
Custom apps for theme-specific functionality are quoted separately
Theme migrations from another custom theme require an audit first

Not sure if it's a fit? Email us. We'll tell you straight.

How it works

From inquiry to handover.

01
1. Discovery
Audit existing theme, define design tokens, confirm page inventory.
02
2. Foundation
Theme scaffolded with brand tokens and base components.
03
3. Build
Pages built in priority order with PR reviews.
04
4. QA + launch
Top-20 journeys QA. Performance baselined. Cutover.

Frequently asked

Questions we get from people about to book.

Why a custom theme over Dawn?: Dawn is excellent for stores that fit its design vocabulary. Custom themes are worth the cost when your brand needs visual or interaction patterns Dawn cannot accommodate without heavy override work. We always recommend Dawn first.
Online Store 2.0?: Yes, exclusively. OS 2.0 unlocks JSON template editing, section blocks, and metafield-driven content. Legacy theme architecture is deprecated and we do not build new themes against it.
Can content editors customise the theme?: Yes. Every section ships with editable settings via the theme editor. Documentation covers the available customisations so editors operate the theme without engineering.
Will you migrate from our existing theme?: Yes, with an audit first. We need to map every customisation in the existing theme and confirm scope. Migrations from heavily customised legacy themes get a longer fixed quote.
What about checkout?: Shopifys checkout is owned by Shopify and only Plus customers can customise it. Checkout extensions are a separate engagement for Plus customers; we scope them during discovery if applicable.

Ready to start?

Tell us about your project.

A member of our team reads every message. Replies within one business day. No sales call required.

See all services

Custom Shopify Theme Development

What it is.

Deliverables.

What it isn't.

From inquiry to handover.

1. Discovery

2. Foundation

3. Build

4. QA + launch

Questions we get from people about to book.

Tell us about your project.

Custom Shopify Theme Development

What it is.

Deliverables.

What it isn't.

From inquiry to handover.

1. Discovery

2. Foundation

3. Build

4. QA + launch

Questions we get from people about to book.

Tell us about your project.