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Glossary
Direct definitions of the Magento, Hyvä, and ecommerce terms that come up in engineering and buying conversations.
A frontend theme for Magento built on Tailwind plus Alpine. Replaces Luma, keeps the Magento backend untouched.
A packaged software module that adds, modifies, or replaces functionality in a Magento Open Source or Adobe Commerce store.
The practice of re-engaging customers who started a checkout but didn't complete it. Industry baseline 15 to 25 percent recovery with proper multi-touch flows.
The PHP dependency manager. Installs Magento, manages third-party modules from public and private registries, handles version updates.
Google's open-source performance and quality audit tool. Mobile Lighthouse Performance is the headline metric Magento stores target.
Three Google user-experience signals (LCP, INP, CLS) used as a ranking factor. LCP under 2.5s, INP under 200ms, CLS under 0.1.
Free self-hosted vs commercially licensed Magento. Same code base, Adobe Commerce adds B2B features, advanced merchandising, premium support.
Adobe's official React/GraphQL headless toolkit for Magento. Heavier engineering investment than Hyvä; less ecosystem support.
The broader Hyvä suite — Theme + Checkout + Admin + Insights. End-to-end modern Magento experience for merchants ready for the full bundle.
One-page Hyvä checkout that replaces Magento's multi-step Knockout-based default. Typically lifts mobile checkout completion by ~10%.
Adapter package that re-implements a third-party Magento extension's frontend under Hyvä. Without one, most Luma-only extensions are silent under Hyvä.
Lightweight reactive JavaScript framework Hyvä uses instead of Magento Luma's Knockout. ~15 KB gzipped, conventional syntax, much shorter learning curve.
Default Magento storefront theme — Knockout + RequireJS + LESS. Increasingly considered legacy in favour of Hyvä for new builds.
